A graphic designer in Grand Rapids, Michigan; With a focus on brand design.
Most likely running on 3 cups of coffee.
A graphic designer in Grand Rapids, Michigan; With a focus on brand design.
Most likely running on 3 cups of coffee.
GO OUTSIDE; A PSA Campaign
A PSA concept for a local non-profit, that encourages the audience to go outside and enjoy nature. Or “touch grass”.
- Advertising, Branding, Typography, Print.
- Bold
- Grounded
- Cheeky
- Cubano
- April & May 2025
PROCESS
Started with sketching out 100 thumbnails, narrowed it down to 4 roughs, and ended up with the final “Touch Grass” poster.
A month later I decided to develop the campaign further, and designed the “Eat Dirt” poster to go along with it.