Anna Lobbes
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A Graphic Designer in 
Grand Rapids, Michigan; With a focus on brand design.

Most likely running on 3 cups of coffee.











































KERNED & CAFFINATED; A Personal Brand



A branding project for my brand design class at KCAD, evaluating how I wish to be seen as a designer. This is focusing on my love for details and coffee, while also taking inspiration from my abstract acrylic paintings.
SERVICES
  • Branding, personal.
PERSONALITY
  • Expressive.
  • Playful. 
  • Confident.
  • Experimental.
FONTS
  • Narly
COMPLETED
  • June 2025
  • Principles of Branding Summer 2025


PROCESS

Started with 50+ thumbnails and narrowed it down to about 4 marker roughs. It was challening determing who I am as a designer. I’m my best/worst critic, so it was easy to overthink.

Originally I attempted to paint the graphic featured on the poster, but trying to put together a detailed acrylic painting in less than 48 hours is nearly impossible. Digital it was!
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