A graphic designer in Grand Rapids, Michigan; With a focus on brand design.
Most likely running on 3 cups of coffee.
A graphic designer in Grand Rapids, Michigan; With a focus on brand design.
Most likely running on 3 cups of coffee.
KERNED & CAFFEINATED; A Personal Brand
A branding project for my brand design class at KCAD, evaluating how I wish to be seen as a designer. This is focusing on my love for details and coffee, while also taking inspiration from my abstract acrylic paintings.
- Branding, personal.
- Expressive.
- Playful.
- Confident.
- Experimental.
- Narly
- June 2025
- Principles of Branding
PROCESS
Started with 50+ thumbnails and narrowed it down to about 4 marker roughs. It was challenging figuring out who I was as a designer. I’m my best/worst critic, so it was easy to overthink.
Originally, I attempted to paint the graphic featured on the poster, but trying to put together a detailed acrylic painting in less than 48 hours is nearly impossible. Digital it was!
Originally, I attempted to paint the graphic featured on the poster, but trying to put together a detailed acrylic painting in less than 48 hours is nearly impossible. Digital it was!