Anna Lobbes
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A Graphic Designer in  Grand Rapids, Michigan; With a focus on brand design.

Most likely running on 3 cups of coffee.











































PLANETARY GEAR; Brand Identity


A brand identity project I created for my branding class, while also implementing it for a local bike mechanic shop here in Grand Rapids: Planetary Gear.
SERVICES
  • Branding, logo design.
PERSONALITY
  • Down to earth.
  • Resourceful
  • Quirky
FONTS
  • IBM Plex Serif
  • Obviously
COMPLETED
  • June 2025
  • Principles of Branding




PROCESS

A friend of mine owns a bike shop. He was looking to rebrand for a while, and I owed him some money for a retro Specialized bike he built for me. So naturally when we were tasked in class to rebrand a local business, I had to go with him.

The aim was to go for a grungy but friendly vibe. He focuses on using old/retro parts for his bikes, so we wanted to place an emphasis on recycling, eco-friendly, you get the drill. 

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