Our client, Accent on You, had a blog that was severely outdated and difficult for users to navigate. The primary goals of the redesign were to create a modern aesthetic and improve user experience by making the blog easier to navigate. This redesign aimed to retain the essence of the client’s brand while updating the visual and functional aspects of the blog.
I conducted extensive research by analyzing well-designed blog pages from various successful websites. This research provided valuable insights into current design trends, best practices for user experience, and effective navigation structures. I carefully selected and incorporated elements that would enhance the visual appeal and usability of the blog.
Simultaneously, the rest of the client's website was undergoing an update. I ensured that the blog redesign was cohesive with these changes by integrating the new design elements and visual style being implemented across the site. This approach maintained a consistent brand identity and a unified look and feel.
Below, you can compare the old layout with the redesigned version. The transformation highlights the improvements in aesthetics and functionality that were achieved through this project.
Old Layout:
Redesigned Layout:
In summary, the blog redesign on the staging website has already demonstrated substantial improvements over the previous version. The combination of modern design elements, improved navigation, and enhanced functionality makes this redesign a success. The positive feedback received so far and the observed improvements in user interaction and satisfaction indicate that this update will be well-received once it goes live on the main site.
