Holiday 2021 In-Store Advertisements

The project began with a thorough understanding of the campaign's objectives and the target audience. I worked closely with the marketing team at Auto-Wares to brainstorm ideas that would resonate with their customers during the holiday season.

• Research & Inspiration: I researched current design trends in the automotive industry and gathered inspiration for a holiday-themed aesthetic that would appeal to Auto-Wares' customer base.
• Concept Development: I developed multiple design concepts, focusing on bold colors and dynamic imagery that would stand out in a retail environment. The final design featured bright yellow backgrounds, which complemented the Shell Rotella branding, and dynamic visuals of cars and oil bottles to draw attention.
• Design Execution: Using Adobe Illustrator and Photoshop, I brought the concepts to life, ensuring high-quality print-ready files. The designs were tested for visual impact in various store layouts to ensure they would be effective in diverse retail settings.
• Feedback & Revisions: I incorporated feedback from my coworkers, making necessary adjustments to align the final designs with their brand guidelines and marketing goals.

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The holiday posters were successfully deployed across numerous Auto Value and Bumper to Bumper stores throughout the Midwest. The vibrant designs effectively captured customer attention, contributing to increased in-store engagement with the promotional campaign. The campaign's success was reflected in the higher-than-expected participation in the supercar driving experience contest, showcasing the effectiveness of the visual communication strategy.