Website Redesign

Problem:

The existing website for i3 Business Solutions had an outdated design that risked deterring potential customers. While the navigation was relatively straightforward, the overall aesthetics and functionality, especially on mobile devices, were not up to modern standards. This outdated look could undermine the company’s credibility and appeal.

Solution:

The solution was to revamp the website with a modern, visually appealing design and improved navigation to enhance user experience. This included optimizing the mobile layout to ensure a seamless, responsive experience across all devices. The redesign aimed to make all of i3’s offerings easily accessible while maintaining strong SEO performance.

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Process:

1. User Research:
   • Conducted user research at i3 Business Solutions to gather insights on the current website’s usability.
   • Found that while desktop navigation was manageable, the design needed updates to align with contemporary web design standards.
   • Identified the mobile layout as a critical area needing significant improvement for better optimization and user experience.
2. Design Strategy:
   • Wireframing:
     • Started with quick paper wireframes to conceptualize the layout and flow.
     • Transitioned to low-fidelity (lo-fi) wireframes using Figma, focusing on structuring the site for intuitive navigation and ease of access to i3’s services.
   • High-Fidelity (Hi-Fi) Wireframes:
     • Developed hi-fi wireframes that incorporated i3 Business Solutions' brand elements, including their color palette and typefaces.
     • Ensured the design reflected the company's identity while providing a modern, professional look.
3. Implementation:
   • Prioritized a smooth, migratory flow for users to enhance the overall user journey.
   • Integrated feedback from higher-ups, although research was ongoing and updates were made based on continuous user feedback.
   • Focused on maintaining SEO presence throughout the redesign process to ensure visibility and search engine ranking were not compromised.
4. Mobile Optimization:
   • Paid special attention to the mobile layout, ensuring it was fully optimized for smaller screens.
   • Improved responsiveness and functionality, making it easier for users to navigate and interact with the site on mobile devices.
5. SEO and Content Accessibility:
   • Ensured that all content was easily accessible and navigable.
   • Implemented SEO best practices to improve search engine visibility and attract organic traffic.

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The redesign successfully transformed the i3 Business Solutions website into a modern, user-friendly platform that better reflects the company's innovative spirit and extensive service offerings. The updated design not only improved aesthetics but also enhanced usability, particularly on mobile devices, leading to a better overall user experience. The project is considered ongoing, with regular updates being made based on user feedback to continuously improve the website's performance and user satisfaction.

By addressing both aesthetic and functional aspects, the redesign positioned i3 Business Solutions as a forward-thinking, reliable IT partner in the Grand Rapids area, capable of meeting the evolving needs of its clients.

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