For Super Bowl LIX, I was tasked with creating football-themed graphics that highlighted our equipment and warehouses, blending the excitement of the Super Bowl with the precision of our automation processes. Utilizing Adobe Illustrator, Photoshop, and Blender, I developed a series of visuals that effectively communicated this synergy.
Concept Development:
• I started by conceptualizing how to integrate football elements with our automation theme. The idea of a "touchdown in the world of automation" was chosen to symbolize success and efficiency.
3D Composition in Blender:
• I used Blender to assemble the graphics with existing 3D models of our equipment and warehouses. This involved positioning the models within a football-themed environment, ensuring that the composition was dynamic and engaging.
Lighting and Image Editing in Photoshop:
• After rendering the 3D scenes, I imported the images into Photoshop to fine-tune the lighting. Adjustments were made to enhance the mood and focus, ensuring that the visuals were striking and professional.
Typography and Graphic Elements in Illustrator:
• Adobe Illustrator was used to set the type and create additional graphic elements. I designed text that complemented the visuals, ensuring readability and aesthetic appeal. This included creating logos, labels, and other graphical components that tied the theme together.
The final graphics were a cohesive blend of 3D models, enhanced lighting, and carefully designed typography. These visuals were used across various platforms, including promotional materials and social media campaigns, effectively capturing the excitement of the Super Bowl while showcasing our advanced automation processes. The project received positive feedback for its creativity and technical execution, enhancing our brand's visibility and reinforcing our commitment to innovation.
